Job vacancy Marketing Coordinator

The Marketing Coordinator manages data, relations, advertising, events, and projects, supporting the Institute's Strategic Plan with knowledge of public policy and corporate management.

Job Purpose

The Marketing Coordinator has a strong leadership background and a broad portfolio of marketing expertise. As the main point of contact for the implementation of the Institution’s Strategic Plan, the Marketing Coordinator determines project benchmarks, monitors and measures progress and outcomes. The role includes and is not limited to data collection and visualization across print and digital platforms; internal, external and government relations; advertising and media works; event management and overall project management. The Marketing Coordinator ideally has an understanding of public policy and corporate management that supports the Institute’s Strategic Plan. The Marketing Coordinator reports to the Public Relations Officer.

Key Responsibilities:

• Develop and execute recruitment strategies to attract prospectivestudents to our technical and vocational programmes.
• Develop, implement and manage marketing campaigns that promote the Institute, programmes, students, faculty and alumni of BTVI with the purpose of attracting new students, employees, partners and doners while telling the BTVI story through the use of: social media; paid advertising; E-Campaigning and Direct email
• Website strategy, design and maintenance Plan and execute online advertising programmes
• Content/collateral creation
• Manage miscellaneous marketing tasks, projects and programmes
• Research and report on various areas of job functions to define direction and assess departmental goals and objectives as required
• Execute daily administrative and marketing tasks

Education and Experience:

• Associate degree in business administration or related field required.
• 3-5+ years marketing experience
• Experience in digital and print marketing
• Experience in website management
• Experience in sales pitching and marketing presentations
• Experience in budgeting and forecasting
• Experience in Google Analytics and Google Ads, plus
• Post-secondary diploma or degree
• High proficiency in Microsoft Office, Excel, PowerPoint, CMS systems and
• Adobe Creative Cloud products

Required Skills/Abilities:

• Digital and print marketing strategy and execution
• Campaign strategy and execution
• Website updates and maintenance
• Marketing expert
• Lead/recruitment generation
• Up-to-date knowledge of marketing trends and tools
• In-depth understanding of industry market segments and key audiences
• Well-rounded knowledge of post-secondary landscape and competitor product and market positioning
• Consistent and strategic review of marketing metrics to assess success and ROI
• Content Marketing
• Email Marketing
• Social Media Marketing
• B2B Marketing
• Campaigns and Advertising

12 Jun, 2024 (45 days left)